Hard and lovely, Byron Lacy's aptly named FRENCH POSTCARDS is chill but relentless, combining tranquil notes with fuzzed out static and experimental synth manipulations to craft a floating sonic wonderland full of ethereal beauty, while still making sure to leave a few harsh tinges floating around the edge of its audience's consciousness in a dynamic sort of post-industrial dream. Lacy offers a fresh take on the innovations of French House and Synthwave, bringing a sense of castle-in-the-sky-level fantasy, beauty, and wonder to the 'Disco Poilue' or 'Fuzzy Disco' style innovated by the likes of Vitalic and then popularized by Kavinsky and peers, ready and waiting to be spun by dance lovers worldwide.
Byron Lacy plays with a beautiful dichotomy between the enticing and disturbing, elegant and coarse, slowly and masterfully building to a sense of prime chaos before finally breaking back to the track's initial stable theme
Area(s) of Improvement:
More subtle than some of your rave-centric electronica that revolves much more purely around massive, repetitive builds and drops, FRENCH POSTCARDS is a lovely, well developed piece of art. It could be interesting to play around with the addition of some more melodic highs somewhere between 3.15 and the end of the track just for a little extra variation, but only if the artist finds they like the effect. Beyond that, this track is ready to go as is- thank you for sharing and best of luck! Looking forward to hearing more in the future!
Target Audience Appeal:
FRENCH POSTCARDS is perfect for fans of French House, Deep House, Vaporwave, Synthwave, and the larger Dance/Electronica community as a whole. Great for building a chill atmosphere for a party, progressive club, or simply at home, the track will also be an excellent addition for genre and aesthetic driven playlists. All set to find a good home in stylistically relevant dance studios, the song could also be an intriguing background for a variety of visual and performance based art, with the possibility of use for a film or videogame soundtrack, given an appropriate match.
Artist target suggestions:
Kavinsky, Danger, Digitalism, Air, SebastiAn, The Toxic Avenger, Daft Punk, The Bloody Beetroots, Boys Noize, deadmau5, Vitalic
About the Reviewer:
Mary Wildsmith is an FM Radio DJ, and has been involved in both on-air work and radio production for five and a half years, in addition to working the past decade in and out of the live entertainment industry. She has experience with the fickle nature of the music industry, selecting singles to promote or discard for radio play, and engineering stage to audience sound systems. Having worked balancing, troubleshooting, and running audio rigs has enabled her to be both sensitive, and sympathetic, to the finesse and nuance of quality recording. Mary is passionate about promoting new and independent artists, and has spent extensive time in round-table environments discussing music and audio critically, and collaborating with artists to enable them to put the best possible foot forward with their art.