13th Floor Elevator

Review by Jon W

 Overall Impression:

Byron Lacy leans into dissonances both musical and cognitive in the original Experimental Electronica track, "13th FLOOR ELEVATOR"!  In holding with Lacy's stylistic choices, "13th FLOOR ELEVATOR" features a deeply driving and seemingly organic drum groove at its foundation, masterfully setting the track's initial pace and presence before unleashing a disorienting onslaught of  frequential machinations upon the listener.

Strongest Point(s):

"13th FLOOR ELEVATOR" follows the same essential processes as Byron Lacy's other works - but does so in a way that feels fresh and foreign.  Here, the drums feel intrinsically foundational to the sonic experience as they contribute the opening statement for the track, but also a constant presence for the piece's duration.  The bizarre arpeggiations and garbled electronic melodies mingle with sweeping frequential anomalies to present the listener with an impressionistic soundscape.  Rather than a definitive motif or a strong sense of key center, "13th FLOOR ELEVATOR" hints at these concepts through an array of sounds that feel at first chaotic and then meticulously controlled.  Eerie swells conspire with the onslaught to keep listeners on their toes, with the drums dutifully keeping time every step of the way.

Target Audience Appeal:

Listeners with an ear for avant-garde approaches to the sonic medium will become immediately transfixed by Byron Lacy's artistry - and the feel of "13th FLOOR ELEVATOR" manages to strike a compelling balance between disorienting and deeply danceable.  A bold representative of the sound that Lacy is pioneering, "13th FLOOR ELEVATOR" offers audiences a chance to break away from musical expectations and embrace what lies on the unexplored level.  Listeners should be wary, though.  Once they board the lift, they'll find it nearly impossible to return to the ground floor. - Jon W.

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Hard and lovely, Byron Lacy's aptly named FRENCH POSTCARDS is chill but relentless, combining tranquil notes with fuzzed out static and experimental synth manipulations to craft a floating sonic wonderland full of ethereal beauty, while still making sure to leave a few harsh tinges floating around the edge of its audience's consciousness in a dynamic sort of post-industrial dream. Lacy offers a fresh take on the innovations of French House and Synthwave, bringing a sense of castle-in-the-sky-level fantasy, beauty, and wonder to the 'Disco Poilue' or 'Fuzzy Disco' style innovated by the likes of Vitalic and then popularized by Kavinsky and peers, ready and waiting to be spun by dance lovers worldwide. 
Byron Lacy plays with a beautiful dichotomy between the enticing and disturbing, elegant and coarse, slowly and masterfully building to a sense of prime chaos before finally breaking back to the track's initial stable theme 
Area(s) of Improvement: 
More subtle than some of your rave-centric electronica that revolves much more purely around massive, repetitive builds and drops, FRENCH POSTCARDS is a lovely, well developed piece of art. It could be interesting to play around with the addition of some more melodic highs somewhere between 3.15 and the end of the track just for a little extra variation, but only if the artist finds they like the effect. Beyond that, this track is ready to go as is- thank you for sharing and best of luck! Looking forward to hearing more in the future! 

Target Audience Appeal: 
FRENCH POSTCARDS is perfect for fans of French House, Deep House, Vaporwave, Synthwave, and the larger Dance/Electronica community as a whole. Great for building a chill atmosphere for a party, progressive club, or simply at home, the track will also be an excellent addition for genre and aesthetic driven playlists. All set to find a good home in stylistically relevant dance studios, the song could also be an intriguing background for a variety of visual and performance based art, with the possibility of use for a film or videogame soundtrack, given an appropriate match. 

Artist target suggestions: 
Kavinsky, Danger, Digitalism, Air, SebastiAn, The Toxic Avenger, Daft Punk, The Bloody Beetroots, Boys Noize, deadmau5, Vitalic 

About the Reviewer: 

Mary Wildsmith is an FM Radio DJ, and has been involved in both on-air work and radio production for five and a half years, in addition to working the past decade in and out of the live entertainment industry. She has experience with the fickle nature of the music industry, selecting singles to promote or discard for radio play, and engineering stage to audience sound systems. Having worked balancing, troubleshooting, and running audio rigs has enabled her to be both sensitive, and sympathetic, to the finesse and nuance of quality recording. Mary is passionate about promoting new and independent artists, and has spent extensive time in round-table environments discussing music and audio critically, and collaborating with artists to enable them to put the best possible foot forward with their art.